Bare Escentuals wanted illustrations of women to represent their range of age demographics for an internal presentation. I was responsible for presenting them with a style I thought would fit their needs, and creating illustrations that utilized that style while meeting their brand guidelines.
Illustrations created for promotional pieces for HelloWorld's internal marketing team.
The idea of a character builder functionality came up in a brainstorm, and it was my idea to use this platform to create a fashion game in which the user could dress a model paper doll-style by selecting different clothing items. This style game ended up being a great solution for several clients over the years, and it consistently delivered metrics showing high rates of time spent on the page, and social sharing.
Bee Well Mead & Cider
The team at Bee Well Meadery wanted illustrations for their logo and their labeling to establish their brand's overall look and feel. I was responsible for presenting them with a style I thought would fit their needs, and for creating illustrations and assets for each of their different labels.
When I'm not making art for my 9-5, I'm making art for myself. Prints available at https://society6.com/mindymcpeak